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BBC Worldwide launches in-house creative agency StoryWorks to bring newsroom...
BBC Worldwide – the commercial arm of the BBC – has overhauled its advertising offering to create an overarching division dedicated to content marketing partnerships for brands.The new arm, called BBC...
View ArticleMedia owners concerned by talks of a commercial BBC
Media owners would not welcome an ad-supported BBC, with eight in 10 concerned that it would place a significant threat on the media sector. The findings of the Starcom MediaVest survey (which involved...
View ArticleBBC’s commercial arm BBC Worldwide poaches Skype marketer for CMO role
The BBC’s commercial arm BBC Worldwide has poached Skype marketer Jaclyn Lee-Joe for its top marketer role as it looks to increase commercial income to supplement the licence fee.She joins later this...
View ArticleBBC puts programme archives on sale in massive e-commerce drive – but...
The BBC is quicking efforts to keep pace with the likes of Amazon, Apple and Netflix in the VOD rush with the full roll out of a new service to allow people to permanently download programmes from its...
View ArticleBBC Worldwide lines up London real-time billboard polls to raise awareness...
BBC Worldwide has partnered with Outdoor Plus to host billboard polls to generate buzz around the launch of BBC Store – an e-store where audiences can purchase the broadcaster’s shows.The campaign will...
View ArticleTop Gear China presenters race to Manchester United match in a tank
Despite the departure of Top Gear’s fan favourite presenters the show’s international appeal looks promising after Top Gear China aired its most watched episode ever in which its presenters raced...
View ArticleWhat the future of social media means for the brand strategies of Vice, BBC...
Social media is constantly changing but unlike other marketing disciplines there’s no theory of everything that defines it. If marketers are to understand how to properly tie these communities together...
View ArticleBBC Worldwide rakes in millions after Sherlock special tops international box...
The BBC’s drive to distribute its content internationally has proven hugely successful this past weekend after the New Year special episode of Sherlock topped box offices in Asia.‘The Abominable Bride’...
View ArticleBBC Worldwide VP Tom Bowman departing to join ad tech startup Intelligent...
BBC Worldwide’s senior vice-president of revenue development and operations Tom Bowman is to leave the broadcaster to head-up ad tech startup Intelligent Optimisations (IO), The Drum can reveal.Bowman...
View ArticlePeople on the move: Hires and departures at BBC Worldwide, Bigballs Media,...
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below.BBC WorldwideBBC Worldwide’s senior vice-president of...
View ArticleBBC World News to put women's influence on society under the spotlight...
BBC World News is set to air a documentary series called ‘Her Story: The Female Revolution’ created by J. Walter Thompson Entertainment, a newly created division within the advertising group. Four...
View ArticleGovernment reportedly planning 'smash-and-grab' raid on BBC over...
Culture secretary John Whittingdale is set to spearhead a "smash-and-grab-raid" on the BBC and plans to force the broadcaster to sell its £500m share in UKTV according to senior government media...
View ArticleBBC Earth and AKQA partner for app encompassing 60 years of Sir David...
This year, coinciding with the 90th birthday of Sir David Attenborough, the BBC will release a free app that will host 60 years’ worth of work from the renowned naturalist and broadcaster.The joint...
View ArticleBBC claims it is archiving, not deleting, 11,000 recipes as public take to...
The BBC has been on the receiving end of reports it is to delete its BBC Food website which contains thousands of recipes highly valued by the public, if Twitter’s reaction is anything to go by.After a...
View ArticleBBC Worldwide will test a paid-for BBC subscription service in Singapore
BBC Worldwide is using Singapore as a place to test new business ideas due to its high level of connectivity, according to David Weiland, BBC Worldwide EVP of Asia.Speaking at the Innovfest UnBound...
View ArticleBBC Player unofficially rolls out in Singapore, teasing Sherlock simulcast
BBC Worldwide has teased the fact that Singaporean Sherlock fans will be able to simulcast the new series of Sherlock in January, as part of an ‘unofficial’ launch of BBC Player in the country.BBC...
View ArticleBBC Worldwide to show films on giant screens in Chinese museums
BBC Worldwide has signed a raft of deals that will see four BBC Earth Giant Screen films debut in 20 science and technology museums across mainland China and Hong Kong in 2017.The four 40 minute-long...
View ArticleBBC Worldwide hires Pottermore’s Anna Rafferty to head up digital marketing
The BBC Worldwide has made a significant appointment to its marketing team, hiring former Penguin Digital managing director and Pottermore director of product, creative and content, Anna...
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Brand 2020: How Coca-Cola, Mondelez, BBC and Paddy Power are facing up to the...
In 2016 The Blueprint and The Drum Network launched Agency 2020, an initiative which brought together innovative agency heads to talk about what agencies will look like in the year 2020. As a follow,...
View ArticleBBC Worldwide brings viewers closer to Planet Earth II series using augmented...
BBC Worldwide has partnered with visual discovery platform Blippar to let people find out more about the content in the Planet Earth II series using augmented reality.The Planet Earth II series has...
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